Why Longer Session Time Doesn’t Always Mean Higher

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Session data provides a lot of information on the user engagement metric. Average session duration allows you to discover the average benchmark by industry, gender, age, and more. Therefore, session data is vital for marketers and other dk bdirectory experts who work on app improvement: if you know how, when, and for how long the users use an app, you can see if the app’s objectives are fulfilled and improve user engagement if necessary.

Even though session length is a useful metric, it can easily be misused. In this case, it will cause misleading insights and false conclusions, and, as a result, you may make your app work incorrectly and waste resources to achieve inappropriate goals. Here are some common misuses:

Taking session duration as the main goal. In trying to make users spend more time on your app, you may simply make the processes longer instead of increasing engagement and making the app more useful.
Calculating session length in a user-based fashion. Sessions are formed by closely connected periods of activity, not by compiling all of a user’s activity over a given timeframe. For example, when it comes to social media apps, there may be a range of short sessions while the user actually checks for updates several times per day.
The first idea one may assume after learning about average session length is that it’s always “the longer — the better.” However, this depends on many aspects. Most digital marketers say that the average session duration lasts just several minutes. One might think that anything above this is a good result. In fact, this number varies from category to category.

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