Google My Business: Promotion by means of local SEO

In this article, we will tell you how to use Google My Business to promote offline stores, beauty salons, fitness clubs and any other business tied to a specific location in search results.

Once upon a time, at the very dawn of the Internet, organic search made no difference whether you had a big business or not. Today, small businesses have to face problems: search engines give preference to big businesses, hypermarkets with a huge assortment and aggregator sites. Does this mean that a small business has no website development service chance? - No, you just need to use narrower segments, more accurately select an audience and use those promotion tools that will allow you to bypass competitors. Local search is one of such tools, and Google My Business is a tool for working with it.

Google My Business is a free tool for business owners that allows them to create a list of businesses based on relevant search queries. GMB offers many features, but most businesses only use the most basic ones: provide contact information, business hours, add photos, and respond to reviews.

Content
What is local search
Why is this necessary?
Who needs it first?
How to Create a Google My Business Account
How to Optimize GMB
Possible problems
What is local search

Local search results are different from regular search results.

Let's take the query "plastic windows" as an example.

First, Google will show a few relevant ads, and then directly the so-called "local map package", which highlights the top 3 from the list of companies registered in Google My Business in local search and corresponding to the query. And below that are the organic search results.

This hyperlocal search is Google's way of connecting searches with relevant businesses that are in close proximity to the user who made the query. And of course, it is these top 3 hyperlocal search businesses that will receive the most clicks from the search results.

What is Google My Business? It is a way to add your business to Google's geo-referenced listings. Typically, a GMB listing contains valuable information that your customers may want to know. For example:

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