How to approach advertising if you are new to the internet?

Situation: You have a crazy business idea to sell something online , or you've had your own business for a long time and you've finally decided to show the world online. What a beautiful rhyme.

First you calculate the costs, estimate the revenue and think about the target audience for your product, then you set up the website. You are excited about the products you sell, you are satisfied that the website is beautiful and you just wait for visitors to find you and... wow, the wealth will be here. Unfortunately, the harsh online reality is different.

Visitors won't find you on their own.
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Visitors will not find you on their own. Even if you share your website with your friends on Facebook and your friends' friends share it, the number of visitors to your website is too low to boast about the number of transactions, let alone profitability. For those of you who are skeptical until you see the numbers, here is a simple calculation: if you bring 100 visitors to your site daily and the average conversion rate on your site is 1%, you can expect 1 transaction in one day. If you add your margin to this calculation, you will soon find out if wealth is already knocking on your door.

How to start advertising?
We are aware that at the beginning of your entrepreneurial journey or entry into the digital sphere, there will not be unlimited amounts of advertising resources, so we decided to demonstrate the optimal approach .

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Typical internet users are most often found on social networks , searching on Google or reading various online content that interests us. If we are users there, it is fitting that you are there too - by presenting your unique offer. Therefore, we will use advertising with Google AdWords and on Facebook for this purpose.

Google AdWords offers us several different advertising channels, but this time, due to limited financial resources, we will focus only on search engine advertising , i.e. keyword purchasing, and remarketing advertising on the Google Display Network, which means we will target users who have already visited your site.

To make it easier to understand: if you sell wooden glasses, you will rent keywords related to wooden glasses on the search engine . Those users who are already searching in the search engine using the keywords of your product are the closest to making a purchase. The problem arises if your product does not have many searches and is almost fresh mobile database unknown. In this case, the use of advertising channels that are intended for the initial stages of the purchasing process (Facebook, Google Display Network, Gmail advertising) is inevitable. Namely, it is necessary to arouse the need for the product among users. Only then will they start searching for it using keywords and only then will you start achieving a lower cost per transaction. Imagine that you were selling wooden glasses 10 years ago. Just by renting keywords, no one would find you and you would again encounter the problem of not having enough visitors to the website.

Facebook will be your main source of new visitors to your website. There you will find 75% of the entire Slovenian population on the Internet. At the same time, it allows you to truly target your potential customers with high quality. Average prices for a click on your website range from €0.10.

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Don't be fooled by the fact that users who come to your website via a search engine are closer to making a purchase and you would like to focus your advertising solely on them. We must not forget that you are new and that you need to create recognition and trust among your visitors. Your ads should communicate your brand name to users, present your offer and highlight your main competitive advantages. If users see ads with the visual image of your brand/website, it will seem more familiar to them when they visit. People are more inclined to the familiar. I know, I emphasize the obvious, but in the digital world we often forget this.

If users are visiting your website for the first time, the chance of conversion is much lower than if users are already familiar with the brand. By advertising on Facebook, you will ensure that users get to know you, and by purchasing keywords on the search engine, they will make a purchase from you.

It would be a shame if users who have already gotten to know us a little bit forget about us.
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Let's not forget about remarketing.
With remarketing, we will advertise to those who have already visited the website . It would be a shame if users who have already gotten to know us a little forget about us. Remarketing is possible on both Facebook and the Google Display Network. If you don't have enough sequins, then we suggest choosing to advertise on the latter network, as the average cost per click is slightly lower than with remarketing on Facebook. However, it is definitely better to advertise on both channels .

What did we do?
On Facebook, we showed the general public how great we are. Let's say we invested €1,000, we paid an average of €0.15 per visit to the website, which means we brought 6,666 visitors to the page. We regularly address these visitors with remarketing ads, where we highlight our competitive advantages. When a user decides to make a purchase, they will find us in the search engine under the name of our brand or by the product we sell. And that's where the transaction will mostly take place.

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fresh mobile database